Grillax

Marketing Guide

MoBay, or Mobile Bay, is known for the appetizer Conecuh Sausage and Gulf Shrimp Skewers.
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What is Grillax Nation?

We strive to showcase the latest grilling products, technology and trends.

Have you ever come home after a long day — the boss was crazy, the kids were crazier — and you just wanted to unwind, chill and relax. What’s that one thing that puts you at ease? For us, it’s as simple as lighting up a grill.

Grilling is a concept that has been around since the discovery of fire. Even our great ancestors, in the most primitive of communities, gathered together to cook their day’s kill over an open fire. Eating together, and finding joy in cooking, is in our genes. It’s part of being human. At Grillax, we get that. We strive to keep the most basic, simple aspects of grilling as our foundation and bring it to a modern setting.

What’s our approach?

We put your brand and products in front of your consumers. Grillax® operates at the intersection of influencer management, behavior change and narrative to create, improve and amplify specific brand favorability. We do this through a deep understanding of how bbq / grilling enthusiasts and professionals form opinions and the social forces that ‘stimulate’ their behaviors. We believe public relations is most effective when masterfully-crafted features are grounded in social science.

Read our Disclosure & Privacy Policy

Web Underwriting / Promotions

Grillax can create, launch and maintain product promotions and help facilitate ongoing campaigns to achieve continuity and consistency with the brand across all social mediums.

Entry Level $250

Give Grillax a test drive with a short-span campaign and get your potential customers engaged with focused social integration with web, Facebook, Twitter and Instagram.

Mid-Market $550

Grillax takes the reigns for an evenly paced, consistent campaign. Introduce your product to a new market of grilling and tailgating enthusiasts through focused customer engagement with web, Facebook, Twitter and Instagram, including contests, chats and live video.

Enterprise $2,500

One full year of interactive campaigns catered to your specifications, to ensure consistent, maximum market coverage for your product. Keep your product in front of grilling and tailgating enthusiasts through focused customer engagement with web, Facebook, Twitter and Instagram, including contests, chats, targeted email campaigns, social interaction growth, featured product placement and live video.

Barter Options (No cost — Send Product = Review/Social Push)

We put our hands on your products and use them in our videos and social posts. Cross-promote our brands with product reviews/giveaways via social sites, including Facebook, Twitter, YouTube and Instagram.

Get Social

A La Carte

Grillax understands pinching pennies with ad budgets, that’s why we offer some of our services for single buys and multiple ad units. Take a look to see if any of our offerings suit your next campaign’s needs.

#GrillingChats on Twitter $250

Grillax can create, launch and manage an interactive/automated chat for your brand. #GrillingChats is a worldwide online / live social BBQ/grilling nation chat/interaction.

The interactive chat is a weekly event on Thursdays at 7 p.m. Central Standard Time. Take a look at some stats from a recent chat for #BurgerMonth, held annually in May.

Put Grillax to Work

Barin von Foregger

Jim von Foregger

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